Creating an attractive, professional looking infomercial that increases revenue and helps build your product into a well-known brand name involves quite a bit of planning and coordination. Infomercials Inc. has the experience and knowledge you can rely on every step of the way.
PHASE 1: Pre-Screening
It all begins with a telephone consultation. We will take the time to determine if an infomercial will really help your product marketing campaign. Not every product is well-suited for an infomercial. We will be very straightforward with you—we will not simply tell you what you want to hear to get your business. Our primary concern is to produce successful infomercials.
This is not to say that you have a bad product—it’s just that only a certain “type” of product with certain qualities and properties has the greatest chance for success.
Unfortunately, at this stage, we generally will say “no” to 95% of all the products we are approached with.
PHASE 2: Product Performance Evaluation
We ask to see those products that look promising. We will physically review and test your product. We don’t accept any products that don’t work as advertised. Our integrity and reputation as a company are very important to us.
PHASE 3: Infomercial Success Screening
We rate your product on a proprietary 5000 point scoring test to evaluate the potential for success on an infomercial.
PHASE 4: Focus Group Evaluation
We may take the high scoring products and run them past a focus group of men and women to determine the best very best products. (, in some cases, the product has scored so high that a focus group is not necessary)
PHASE 5: Contract and Timeline
We accept your product, sign a contract with you, and put it in our schedule.
PHASE 6: Production
We create your infomercial from concept to completion. Your infomercial will not just be a high quality video presentation. It will be a carefully planned and executed sales presentation using all the classic selling techniques, as well as the techniques common to the most successful infomercials.
PHASE 7: Post Production
We generally know how successful your product will be before it ever goes to air. We always run every project past focus groups before the final stages post production. We use this information to strengthen any weak areas of the show. Some times we even shoot additional footage to overcome any weaknesses the show may have. No show of ours tests on air before we know we have a strong infomercial.
PHASE 8: On Air Testing
We test the show on air. Sometimes the show is so successful we don’t make any changes to it. Other times we will test different offers in order to maximize the number of orders.